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Cracking Creativity: The Secrets of Creative Genius
Michael Michalko
Price: LE 400

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Book Summary

From the bestselling author of Thinkertoys, this follow up brings innovative creative thinking techniques within reach, giving you the tools to tackle everyday challenges in new ways.

Internationally renowned business creativity expert, Michael Michalko will show you how creative people think—and how to put their secrets to work for you in business and in your personal life. You don't have to be a genius to solve problems like one. Michalko researched and analyzed hundreds of history's greatest thinkers across disciplines—from Leonardo da Vinci to Pablo Picasso—to bring the best of their techniques together and to teach you how to apply them in your own life. Cracking Creativity is filled with exercises and anecdotes that will soon have you looking at problems and seeing many different solutions.

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Book Details

Language: English
Paperback: 320 pages
Publisher: Ten Speed Press (2001)
ISBN-10: 1580083110
ISBN-13: 9781580083119
Genre: Business
Size: 18.5 cm x 22.9 cm
Shipping Weight: 104 grams
Condition: New

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