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Corporate Culture: Getting It Right
Naomi Stanford
Price: LE 275

   
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Book Summary
How corporate culture affects a company's long-term success

Today, more and more managers are learning that an organization's culture matters, and are, therefore, putting greater emphasis improving their company culture. The Economist's Organization Culture: Getting It Right can help.

In Organization Culture, Naomi Stanford provides a road map for managers who want to: understand the power corporate culture has on a company's success; understand, define, position, and measure their organization's culture; avoid the common and costly mistakes of "culture change" programmes; and, keep their culture dynamic, responsive and resourceful. The book

  • Provides case studies on the business culture of companies like Google, IKEA, eBay, Wal-Mart, Microsoft, and Lehman Brothers
  • Describes cultural patterns within organizations, and offers useful exercises on shaping a positive corporate culture
  • Other titles by Stanford: Guide to Organization Design: Creating High-Performing and Adaptable Enterprises

Organization Culture addresses all facets of company culture, offering managers commonsense, practical, realistic and pragmatic approaches that will help them improve all aspects of how they do business, regardless of the type of business they're in.

Average customer rating on Amazon: To read reviews go to Amazon.
Book Details
Language: English
Paperback: 273 pages
Publisher: Wiley (2010)
ISBN-10: 0470932198
ISBN-13: 9780470932193
Genre: Business
Size: 13.7 cm x 21.3 cm
Shipping Weight: 65 grams
Condition: New

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