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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
Geoffrey A. Moore
Price: LE 36

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Book Summary

The bestselling guide to the high-stakes world of high tech--now in paperback! Exploring the new high-tech landscape and its implications for business strategy, Geoffrey Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. From marketing to overall business strategy, Inside the Tornado is a must-read for anyone in the high-tech business.

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Book Details

Language: English
Paperback: 272 pages
Publisher: HarperBusiness (1999)
ISBN-10: 0887308244
ISBN-13: 9780887308246
Genre: Business
Size: 13.2 cm x 20.1 cm
Shipping Weight: 5 grams
Condition: Very Good

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