The first book to present innovation and entrepreneurship as purposeful and systematic discipline which explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. A superbly practical book that explains what established businesses, public survey institutions, and new yentures have to know, have to learn, and have to do in today's economy and marketplace.
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Language: English ISBN-10: 0887306187 ISBN-13: 9780887306181 Genre: Business Condition: Very Good
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