{"product_id":"the-ultimate-sales-letter-87482","title":"The Ultimate Sales Letter","description":"\u003cp\u003eWrite Well to Sell Big!\u003c\/p\u003e\n\n\u003cp\u003eIn the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.\u003c\/p\u003e\n\n\u003cp\u003eAmong other things, he provides:\u003c\/p\u003e\n\n\u003cp\u003eCompletely updated text and examples\u003c\/p\u003e\n\n\u003cp\u003eGreat headline formulas\u003c\/p\u003e\n\n\u003cp\u003eNew exercises to spark creativity\u003c\/p\u003e\n\n\u003cp\u003eThe best way to use graphics\u003c\/p\u003e\n\n\u003cp\u003eKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":46516604567688,"sku":"87482","price":225.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0753\/5421\/0440\/files\/9781440511417_fc6a26ab-4e7c-4c46-8a15-8369412de743.jpg?v=1792913824","url":"https:\/\/bookspotonline.com\/products\/the-ultimate-sales-letter-87482","provider":"The BookSpot","version":"1.0","type":"link"}